Platform

The engine and the automation behind your campaign.

A real-time bidder that follows the viewer, a review process that checks every order, and an ordering and reporting system that runs without spreadsheets.

Same delivery report on every campaign. Attribution optional. Opt-outs suppressed. How every number is counted

The engine

A real-time bidder that follows the viewer.

Top Stream bids in real time for the viewer you chose, not for a fixed slot inside one app. When that viewer moves from one streaming app to another, the campaign moves with them.

Silo-agnosticOne count across every app, kept by household instead of by app.
All major apps and devicesSmart TVs, streaming players, game consoles and the major streaming apps and channels.
Big-screen video, not skippableYour commercial plays full-screen on the television.
Frequency firstWe manage each household to the frequency you set. Completion rate is reported alongside it: 99.9% in recent campaign reports.
Targeting

Down to the street, or down to a list.

DMA and ZIP

Whole markets or the ZIP codes you name.

Street-level geo-fence

Draw the boundary around the addresses that matter.

IP lists

CRM lists, GrōVault lists or lists a partner supplies.

27,000+ filters

Age, income and more, with frequency caps.

Compliance

Two reviews before anything runs.

Every order is reviewed by Top Stream, then checked for compliance before it goes live. Creative and targeting are both checked.

  • Creative specifications checked against what the apps accept
  • Targeting reviewed against the category you advertise in
  • Support for auto co-op, healthcare and political advertising
Automation

From the order form to the monthly report.

You upload your creative with the order. After that you follow it through five stages, and the monthly report is built and filed for you.

  1. Submitted
  2. Top Stream review
  3. Compliance
  4. Approved
  5. Live

Changes during a flight go in as an edit to the order, or as another order for the same campaign.

Order a campaign1 of 5
Campaign nameSpring promotion
Start dateAt least 3 business days out
Creativespot-30.mp4 uploaded

The order form. Illustrative.

Order statusTS-YYYYMMDD-XXXX
SubmittedDone
Top Stream reviewDone
ComplianceIn progress
Approved, then LiveNext

Status in the portal. Illustrative.

Report libraryMonthly
CTV Performance ReportPDF
Pipeline ReportPDF
Headline metricsAPI

Reports arrive on their own. Illustrative.

Reporting

Two reports, and which one you get.

CTV Performance ReportPipeline Report
Included withEvery campaignGrōVault attribution, priced separately
Reach and frequencyHouseholds reached and average frequencySame, plus households matched to real homes
DeliveryImpressions, channels, completion rate, top ZIP codes, audience mixSame
ResponseWebsite visits, retargeting impressions and clicksWebsite visits from matched homes
OutcomeNot reportedNew customers verified against your sales, verified revenue and return
AudienceNot includedThe matched households, in your GrōVault account

Run a campaign on the platform.

Order online, review every detail, and get the monthly report in your portal.

Order a campaign